How to Make Direct Mail Work.
by Bob Gerberg
Published by: Career Pace.
The key to doing this is to get specifics on how to get materials read... the role of power letters and which materials will produce the best results.
You can use direct marketing methods to get an interview with almost any organization.
The ideas here were first borrowed from people who are top direct mail experts... professionals who know how to “go direct” and sell products or services. Review the following for the insights you’ll need.